Brand philosophy
The use of a branding policy in industry is still rare today, but Lapp has been using it since the company’s establishment. When Oskar Lapp invented the first color-coded cable, in 1959, he named the innovative product ÖLFLEX®. A catchy name accompanies the product throughout the entire path of success. Since then, Lapp began assigning names to each product line.
However, this is not just a decision to release a product with an easy-to-remember brand. The popularity of the brand gives our customers confidence and peace of mind that every single component is allowed to bear the brand name meeting high expectations.
Today, Lapp brands are among the best known in the cable industry, having earned an outstanding reputation as a premium brand. All over the world they are supported by the values that we and our customers consider paramount: quality, precision, reliability.