LAPP - одна компания, одно имя - во всем мире

LAPP, an expert in the field of connecting technologies, is developing its brand. By using the LAPP name - in capital letters and without additions - the Lapp family emphasizes its international affiliation as a leading provider of interconnection solutions. In the future, representative offices and local companies will carry out their activities under a single name without any additions. The message is very simple - one name and one logo for an entire company offering its customers the same high level of service at all times and everywhere, no matter where they are. The new corporate identity will be presented at the international exhibition in Hanover. In the future, the family name will reflect - focus on success, focus on customers, innovation and family.

LAPP's new corporate identity corresponds to the company's transition from the role of a cable manufacturer to a provider of integrated solutions. Additions to the name, such as "Kabel", "Cable" or "Cablo", which were previously used in many countries since the company was founded in 1959, will disappear. In recent years, LAPP has successfully developed into a provider of integrated solutions and branded products for many industries and applications; as proven by the excellent results of the last financial year in the form of a 13.9% increase in turnover.

"Now is the right time to take on a single name and logo around the world in order to bring all our companies together," explains Andreas Lapp. Customers and their needs were at the origin of the solution. "Nowadays, it is no longer so important in which country our customers buy our products and where they are delivered - we have been working in an international team for a long time. This is a logical step that reflects our global external identity. And this is exactly what our customers expect from us," continues Andreas Lapp.

Changes are not only a logical step in the development of the company, but also a joint decision of the Lapp family - LAPP is still LAPP.

LAPP is one of the largest suppliers of integrated solutions and components in the field of cable interconnection technologies, headquartered in Stuttgart, Germany. The company's portfolio includes standard and flexible cables, industrial connectors and cable systems, customized cable solutions, automation and robotics products for the "smart" industries of the future and accessories. The main market of LAPP is mechanical engineering, construction and/or modernization of production facilities. Other key markets are the food industry, energy and transport sectors.

LAPP has remained in continuous family ownership since its founding in 1959. In the 2016/17 financial year, the company's consolidated revenue amounted to 1,027 million euros. Today, LAPP employs approximately 3,770 employees worldwide at 17 production sites and 40 trading companies. LAPP also cooperates with more than 100 foreign representative offices.